Marketing your services as a dentist isn’t as simple as putting a sign on your door and then having new patients just show up. Having good visibility is really important and should be fundamental in your practice’s marketing strategy, but there needs to be more to it.
Today, we’re shedding some light on how you can improve your dental marketing strategy. Let’s get started.
Level Up Your Digital Marketing
If you’re going to be successful in 2021 and beyond, your dental office will need a digital marketing strategy. Because we’re living in the digital age, you have to expect that most of your new clients will be coming from digital places. Things like your website, social media, and Google Business listing are essential for attracting more customers digitally.
A Clean and Attractive Website
Your website will determine whether a customer chooses to trust you with their business. In fact, a recent study from Stanford University shows that 75% of internet users will make judgments on a business’s credibility based on the quality of its website. You can convince 75% of your website viewers that you’re trustworthy by ensuring that your website looks good and user-friendly.
There are several other things that you can do with your website to get more visitors and attract more customers. This post from Forbes does a great job of laying everything out, but let’s look at a few key elements.
Optimize Website Load Times
Load times for your website will help to keep your customers engaged and on your website. If your webpage takes too long to load, you’re likely to lose customers who don’t have the attention span of waiting for the page to load. That will hurt your business in the long run, so be sure to communicate the importance of good load times to your marketing team.
Optimize Your Website for Mobile
As of February 2020, 60% of all searches are made on mobile phones. This comes from a study done by The Search Review. If your website doesn’t take into account the importance of mobile speed and load time, your digital marketing is definitely going to take a hit. Prioritize your website’s design so that it’s properly optimized for mobile.
Use Landing Pages to Your Advantage
Landing pages are a great way to attract customers to specific services or locations that you serve. Additionally, landing pages work great for search engine optimization. You can write customized copy that both sell your business to customers and ranks your website on google for the services you provide and the locations you work in.
Use Social Proof to Build Trust
Social proof throughout your website is a great way to build trust with a potential customer. The best way to use social proof is by including lots of reviews throughout your website. Not only is it a great way to show your customers that you appreciate their reviews, but it also shows potential customers that you’ve done good business in the past.
Paid Ads (PPC)
Paid ads are another great form of digital marketing to use. PPC or pay per click uses money that you put towards an ad budget and will help by reaching different individuals searching for different terms related to your ads. The best part about PPC is that you’re able to tweak the technique so that you can successfully target the right searches.
Remarketing and Targetting
Remarketing is another great form of PPC! Most businesses have found that remarketing and targeting are extremely successful ways to run ads. When you’re running a remarketing ad, you’ll be specifically targeting individuals who have visited your website in the past. While regular PPC ads are great and simple to set up, you’ll likely want to partner with an agency or hire someone with PPC experience to run the ads for you.
Social media is another essential part of your digital marketing strategy. Without social media, your business will miss out on a lot of exposure to so many potential new patients. There are lots of ways that you can use social media. Facebook, Instagram, and LinkedIn can all be great social media sites to use to your advantage.
Social media isn’t too hard. But remembering to post every day on each of the sites can be really hard. One tip that you’ll likely find helpful is the idea of doubling down. Instead of posting different content on each site, take the time to craft one good post that you can use on each platform.
Blogging is another great way to market your business. If you spend any time researching different regular dental problems or common questions that patients have, you’ll likely find many different dental companies that have written blog posts on those topics. In that way, blogs will help get you more exposure digitally, and you’ll be providing value to potential new patients and current patients.
Another thing you can do with blogging is used social media to share the different posts you write. This will give you something to share on social media and offer lots of value to your community. You’re an expert in your field, and you likely have lots of great information to share with readers.
Google My Bussiness
The last of the dental marketing ideas we’ll share is Google My Business or your Google Business listing. If you’ve been in business for any amount of time, then Google has likely already populated a listing for you. This listing will include your address, phone number, business hours, and all other viable information. By gaining access to the listing through Google’s services and ensuring that all of the information is 100% accurate, you’ll gain more exposure through local searches.
When different people search for dentist offices in their area, you want your dental practice to be one of the first that they see. One way that you can ensure that is by taking care of your Google Business listing.
We hope you’ve found these dental marketing ideas helpful and that you’ll be able to capitalize on the opportunity that digital marketing brings. Be sure to check out our blog for more of the latest information on dentistry.